Tag Archives: Gender

Women in Video Games? Never has there been a fiercer time than now!

16 Dec

Never has there been a fiercer time than now!

Contrary to historical belief, according to a recent article published on icould.com “… latest research suggests that the number of women working in the games industry has increased to 15% worldwide and even higher in some UK studios.”  As an example, they extend to the EA team behind the The Sims 3 game which they claim had more female than male developers, “so the tide is changing and there has never been a better time for women to break into the industry.” Oct, 2011.

Furthermore, as a positive career choice for women, icould.com state that “women who do work in the games industry are often more successful than their male colleagues.”  With figures taken from a recent survey by MCV, icould.com revealed that the average salary for women working in the games industry is “higher than an average male salary working in the same industry.

“I needed the experience to understand the world better. Although I love Poland, I don’t believe that the entire world can exist only in my own country. However, I have come back to Poland because I feel that this is where I belong and this is where I want to develop my career. I also love the way my country is changing and what it has become.” Beata Dudzic on working in Poland.

Nevertheless, PhotoGiarffe Live Arts wanted to find out how the Gaming industry weathers for real women – first hand – who are currently in it, in our present age.  So we sent our New Media correspondence, Najma Hush to speak to the marketing and PR representative, Beata Dudzic from Nintendo, Poland.   After having spent seven years living and studying in the multicultural, cosmopolitan city of London, Beata Dudzic, went back to live in Warsaw, Poland and pursued her presently flourishing career as a women in ‘Video Games’.

Read on to find out more, about exactly what young women should expect from the gaming industry, tips on how to break into a similar career successfully, and possible pitfalls to watch out for along the way.  Also read more to see how much further hot news and inside gossip PhotoGiraffe Live Arts was able to squeeze from the PR and Marketing woman, Beata Dudzic, at Nintendo, Poland.

So Beata, what do you do exactly?

After working in the arts and further studying arts management, I have become the marketing and PR representative in the video games industry. The industry I work for is very identifiable, as I work for Nintendo. Fans of the brand take it very seriously and emotionally. Imagine as if I was working for your favourite band…This means that I am very often dealing with the emotions of young people, whilst at the same time, still trying to balance these sensitive issues with very specific company politics.”

And how do you think you are benefiting others by what you are doing?

Making kids smile, because the whole gaming industry is so young and funky! And, particularly as a woman, I am playing an important part in an industry that is ordinarily a man’s world.  Also Nintendo has not been present in Poland for such a long time until now and I am part of building something new and fun. Of course it makes it easier that the brand is huge and well known.  My favourite part of the job is interacting with the fans. They all know me by my name and thanks to Facebook and Twitter I can be connected to them every day.”

So then when did Nintendo first get to Poland? 

“Nintendo is still not officially present in Poland. I represent their interests through the distributor. Beginning with my employment, Nintendo started investing money in marketing in Poland.”

Watch Beata Dudzic at Polygamia.pl (October, 2010)

Oh, I see!  So why do you think it’s taken Nintendo so long to reach out to that part of Europe?

“It’s hard to say really, but maybe by being very successful in America and Western Europe it was easier not to notice a big growing market like Poland but then again neither has it been needed until now.”


Does your job allow you to travel and work outside of Poland much?
Well yes, there is a fair amount of travel involved.  Nintendo of Europe is based in Frankfurt. Stadlbaue.  My direct employer and the distributor for Nintendo are based in Salzburg, Austria. That’s where I mostly travel to; usually for just a few meetings in a year. Apart from that, Expos in Koln, L.A, or for special conferences on the latest products in Europe; I was sent to Amsterdam last time (for example).”

What are you usually expected to do when you’re off location and on-site abroad?
“Oh you know, the usual; meetings, meetings and meetings…dinners, dinners…and dinners!”

Okay, so you said that the gaming industry is dominated by men, have you ever experienced any positive or negative discrimination because of your gender?

“Both!  It probably depends on the country, but I find it both rewarding and burdensome. As a woman I am constantly put in doubt about my competence and knowledge. At the same time as a woman I can lend myself in for more. But what generally matters at Nintendo is, my personality and communication skills – not my sex.”

But you are a very attractive woman; do you think that this has been to your advantage in becoming the public face of Nintendo Poland?

Well, thank you! Yes, I think it has, but it wasn’t the main advantage I hope.”

What advice would you give young women who want to get a career in the gaming industry?
“Really go for it! Perhaps start with playing some games first because they are really cool, but first you have to discover what is appropriate for you. There are many types of games to choose from, so look for out what is most interesting for you. Target your favourite gaming company, do all your research, share your knowledge and most importantly have passion.”

What’s your favourite Nintendo game?

Super Mario Galaxy II. I haven’t been playing it for a while as I’m
busy playing Zelda Skyward Sword at the moment, which is also amazing!!

What we want to see

Can you tell us any gossip about the next hottest thing coming out from Nintendo?
The new console is coming out in 2012, but this is not really gossip but only
official information as the rest is top secret and you will have to keep glued to our official worldwide Nintendo website for the hottest news.  Sorry!

Never mind, you cant say we didn’t try.  Although she is a tough cookie to crack, PhotoGiraffe Live Art would like to send a big warm thanks to Beata Dudzic for taking the time out to give us this exclusive  interview, as a Women in the Gaming Industry and we would also like to thank Nintendo, Poland  for lending her to us.

And so, if you are stuck on ideas  for Christmas presents, maybe Beata’s suggestions on her favourite games  could help you spread the Christmas cheer.  Check the following  link to the cheapest deal on a Nintendo 3DS that PhotoGiraffe Live Art found online or you could watch the lovely Beata in action at the PR launch of Nintendo 3DS in Poland, depending on how good your Polish is.

For further information about career opportunities for women in the Video Games industry check out:

http://icould.com/article/career-opportunities-for-women-in-the-video-gaming-industry/

https://www.facebook.com/icouldstories

We also recommend,

www.womeningames.com .

and

Lana Del Rey – Video Games

Advertisements
Burning Eye Books

Never Knowingly Mainstream

cinepoems

a new organisation for exploring, developing and promoting all things filmpoetry related. Scotland, Quebec, everywhere.

Proletarian Poetry

Poetry of Working Class Lives

a dreaming skin

Writing, Poetry & Creativity | Angela T Carr, Dublin, Ireland

Siana Bangura

Writer. Producer. Poet. Performer.

Art Room Mess

Teaching Art, Craft and Design at a Secondary school

Poetry&Words at Glastonbury Festival

The only stage dedicated to poetry at Glastonbury Festival

Doublebunny Press

A Publishing Studio Apartment

PoetryFilm

PoetryFilm was founded by Zata Banks FRSA in 2002

ArabLit

Arabic Literature and Translation

brijmohun

Just another WordPress.com site

multifarious moves

philosophical... creative...

Looping Static

Situation Hopeless, but not Serious

Photogiraffe Live Art

Just another WordPress.com site

Birmingham Social Media Cafe

Meeting on the last Friday of every month

Najma Hush

- Poets with cameras make Poetographers

Broken Content

Writings by Saqib Deshmukh

Jayne Stanton POETRY

Poetry and comment

Weaving Yarns

Heather Wastie writes poems, songs & monologues. This blog began with her oral history project with people who worked in the carpet industry in Kidderminster. Her carpet industry related pieces appear on this blog and in her book http://blackpear.net/authors-and-books/heather-wastie/

Quiet Compere Tour 2014

Touring ten poets x ten minutes format

Three Pigs

Academia, Cinephilia & Chlamydia

st8ment-urban art

st8mentWordPress.com weblog

Simple Pleasures

Visual Poetry, Photography and Quotes

Kate Walton

Poetry, Story & Creative Being

Here come the lobsters!

Writing and all that.

A. Stuart Williams

What if? is the most amazing question of all...

Bucket List Publications

Indulge- Travel, Adventure, & New Experiences

The Nature of Business

Redesigning organisations for resilience

LEANNE COLE

Art and Practice

Garyswordz

Just another WordPress.com site

Writers Without Borders

WWB Welcomes You

rednax20

Just another WordPress.com site

Me & Nostagi

Podróże i wspomnienia

JigneshChauhan.me

I Flash In Public !!!

From Tuesday

- connecting dots, one sentence at a time

"me no big chief ...

the world of littleindian

Macro M

Just another WordPress.com weblog

Amazing Events of my Life that will Enlighten,hmmm well maybe just Entertain....

Poetry, Observation, just Kim's prespective on Life...That's all...

doriane ∞ ray

www.dorianeraiman.com

WordPress.com

WordPress.com is the best place for your personal blog or business site.